week 16

this was the week of the splitscreens. splitscreens is, when a show is about to start and people force you to see another advertisemnt before. so first you see a short trailer of a show, then the ad-spot and then the show starts. all in 20 secs. it's kind of new for hollandcentraal, because before rtl used to make them on their own, but now let a third party make it.
the only more or less creative thing about making such a split screen, is the short trailer. you have to make that ten second edit yourself, from the whole show. for the one above for example, the whole two hour film was given and i should make the trailer from it. the rest is just filling in the title, putting the whole thing together with the ad and get it on a tape.
i think i made three or four of these commercials this week. the one above is just an example.